Featured Post

Puppies, Branding and The Dopamine Effect

A few months back, we added a new...

Web Development

9 minute read

What to Consider When Considering a New Website

Author: Daniel Herndon

Over the years, We’ve worked with many marketing and technology teams to plan, design and develop new websites, ranging from enterprise...

16 August

2019

Dive Bar Digest

3 minute read

John's Famous Stew: Get Your Fill of Food and Witty Repartee

Let’s get the most burning question out of the way first: Who is this John fellow? He was the son of Mother Dapa Strangeff,...

28 July

2019

Dive Bar Digest

3 minute read

Ralph's Great Divide: What a Crock of Aug!

Hot Pot Pig.

Stay with us here. We’ll say it one more time.

Hot Pot Pig.

It’s not hot pot, nor is it...

16 July

2019

Branding

3 minute read

Brand Audit - What is a Brand Audit?

Author: Daniel Herndon

What is the purpose of a brand audit?

"The purpose behind a brand audit is plain and simple: to gain a fundamental understanding...

2 July

2019

Dive Bar Digest

3 minute read

Dives, Diners and Lunchtime Destinations

Author: Brice Holland

This story starts a few months back. It was the day before a holiday weekend, as we were winding things down at the office, when...

1 June

2019

Branding

4 minute read

How To Get The Rebranding Process Right

Author: Daniel Herndon

At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize...

21 February

2019

Marketing

7 minute read

How Much Should I Pay a Marketing Consultant?

Author: Daniel Herndon

Often, companies are faced with the challenge of establishing an effective strategy for marketing, branding, and advertising. Perhaps...

21 December

2018

Branding

4 minute read

Finding a Branding Solution for an Unbranded Problem

Author: Daniel Herndon

When most people hear the word "branding," they think of a logo, color palette, and maybe some general messaging. That's fine, they're...

17 November

2018

Design

3 minute read

Is My Logo Too Similar To My Competitors?

Author: Brice Holland

It is becoming increasingly more difficult to come up with an original logo, but what's the difference between inspiration and...

31 August

2018

Branding

4 minute read

Branding 102: Developing an Authentic Brand Voice

Everyone extols the virtues of having a strong brand, but let's face it, a logo and color palette seldom convert prospects into...

5 January

2018

Content Strategy

4 minute read

What Makes a Digital Marketing Strategy Effective?

Regardless of industry or tech platform, there is one universal truth in marketing online. Digital marketing tactics are easy, but...

9 December

2017

Marketing

4 minute read

Common Email Design Mistakes - Advice From Justine Jordan

If you're a web designer, digital marketer, or print designer expanding your horizons, you've probably been tasked with some aspect of...

24 October

2016

Design

4 minute read

Avoiding Bad Design Projects - Red Flags From Matt Stevens

If you're a freelance designer, you've probably taken on a project in the past that you regret. Some designers fall prey to the allure...

20 October

2016

Design

3 minute read

Aaron Draplin Answers: Should Your Design Agency Grow?

Since its inception, Obsessed With Design has quickly become one of the most popular design podcasts on iTunes. Each episode consists of...

17 October

2016

Branding

3 minute read

How Do You Judge Brand Identity? - Advice From Paula Scher

Recently, Josh Miles interviewed Paula Scher on his podcast, Obsessed With Design. Throughout this interview, Josh and Paula cover...

13 October

2016

Design

3 minute read

Designing With Passion - Advice from Samuel E Vázquez

All designers are presented with the same predicament at some point in their career. The work that pays the bills is work that they're...

10 October

2016

Design

3 minute read

The Importance of Finding Your Design Style - Advice From Mikey Burton

Over the past decade, the design world has been turned on its head. Due to the rise of the Internet and social media, great designers...

6 October

2016

Leadership

1 minute read

Josh Miles Interviewed with Inbound281

Recently, Josh Miles was interviewed by Inbound281. In this interview, he discussed how he co-founded MilesHerndon, how branding has...

3 October

2016

Branding

4 minute read

How to Improve Your Design Skills - Advice From Armin Vit

Armin Vit is an experienced, talented graphic designer who has spent years working his way to thought leader status. Today, he is most...

29 September

2016

Design

4 minute read

How to Overcome Creative Block - Advice from Prescott Perez-Fox

Prescott Perez-Fox takes productivity seriously. As the host of the podcast, The Busy Creator, Prescott prides himself on seeing...

26 September

2016

Marketing

3 minute read

6 New Podcasts in 2016 for Marketers

The single biggest challenge most marketers face is staying up-to-date with the ever-changing marketing landscape. If you're not keeping...

22 September

2016

Design

3 minute read

Logo Design Mistakes To Avoid - Advice From Michael Bierut

We've all seen bad logos, but what makes a logo stand out as one of the worst of all time? It takes a lot more than ugliness to make a...

19 September

2016

Branding

3 minute read

4 Branding Podcasts For Designers

As a branding agency, we've worked with plenty of aspiring graphic designers over the past decade, and one constant need that young...

15 September

2016

Design

3 minute read

7 Design Podcasts to Improve Your Design Skills in 2016

Recently, Jude Stewart and the AIGA released an article offering advice on how to launch and manage a successful design podcast. For...

12 September

2016

Design

5 minute read

How to Work Remote as a Designer - Advice from Amy and Jennifer Hood

Amy and Jennifer Hood are known for a lot of things. They are the co-founders of Hoodzpah design, and they're also great designers in...

8 September

2016

Design

4 minute read

How to Construct a Great Design Portfolio - Advice From Gianluca Gimini

Whether you're a college student looking to land your first job or a seasoned designer looking to land your dream job, your design...

5 September

2016

Design

4 minute read

How to Network as a Designer - Advice From Lars Lawson

As a designer, one of the most difficult aspects of developing your career is building a strong network. Networking doesn't come...

1 September

2016

Design

4 minute read

The Art of Self-Promotion for Designers - Advice From Danielle Evans

For many designers, the thought of bragging about themselves is repugnant. They don't want to seem arrogant or self-centered, they want...

29 August

2016

Culture

3 minute read

6 Indianapolis Podcasts We Listen To

Listen, we love podcasts. In fact, you might even say that we're obsessed with them. Not only have we launched our own podcast, but we...

18 August

2016

Design

3 minute read

How a Design Podcast Can Convey Great Work

Over the past few months, the MilesHerndon team has been producing a design podcast called Obsessed With Design with Josh Miles. When I...

4 August

2016

Design

4 minute read

Inside the Design Process of Von Glitschka

Von Glitschka (or "Vonster" on Twitter) is revered by brand designers around the country as one of the brightest in the industry. He has...

25 July

2016

Design

5 minute read

Productivity Tips For Creatives From Debbie Millman

Recently, the Obsessed With Design podcast hosted Debbie Millman. Debbie is a widely-respected designer and the host of the Design...

18 July

2016

Interactive

6 minute read

Digital Branding 101: Building a Winning Online Brand

Every single day, more users make their first contact with your brand online. Every. Single. Day. They’re finding you via search, social...

14 July

2016

Branding

4 minute read

5 Easy Methods to Identify Your Brand Niche

At MilesHerndon, we approach B2B marketing a bit differently than most. We like to consider what works in the consumer market, and do...

11 July

2016

Branding

4 minute read

How to Measure Brand Marketing, Both Online and Off

By a show of hands, how many of you know a marketer who has provided little or no data on a marketing campaign because, "it's just a...

6 June

2016

Design

3 minute read

Is My Logo Already Taken?

Author: Daniel Herndon

So you've finally put the finishing touches on a logo that your brand's essence. Congratulations! But what happens if someone has...

9 May

2016

Interactive

5 minute read

How Google is Distrupting Your Marketing Strategy (And What to Do About It)

In the tech space, disruption is a good thing. In the marketing space, disruption is the enemy. Somewhere in the middle, in the...

2 May

2016

Design

3 minute read

What Great Brand Design Looks Like (And How You Can Replicate It)

Author: Daniel Herndon

Marketers love to talk about great brand design, but it can be hard to tell what that really means. To many, brand design doesn't extend...

18 April

2016

Marketing

4 minute read

Finding a Marketing Podcast That Understands Your Organization

I'm a voracious consumer of content. I spend half my day reading blogs, half my night reading books, and my entire commute listening to...

14 April

2016

Branding

5 minute read

Can Brand Strategy Work With Agile Marketing?

Author: Daniel Herndon

Over the past few years, we've seen a massive shift in the marketing industry towards a more agile marketing management structure. This...

11 April

2016

Design

2 minute read

Why We're Excited for the Obsessed With Design Podcast

Author: Brice Holland

Passion projects. We tend to see a lot of them in the agency world.

Here at MilesHerndon, we've launched our fair share of...

4 April

2016

Culture

4 minute read

Form, Meet Function - Our Creative Team is Growing

MilesHerndon is not an organization that fears change—as a branding agency, we're technically in the change business. Over the...

28 March

2016

Branding

5 minute read

3 Approaches to Rebranding

Professional services firms and other businesses choose to rebrand for a variety of reasons. Sometimes it's a merger or acquisition of...

21 March

2016

Branding

4 minute read

Why Designing a Brand Identity Doesn't End With The Marketing Department

Author: Daniel Herndon

Building a great brand that resonates with your customers is hard work. The last thing you want to do as a marketer is watch the brand...

17 March

2016

Branding

4 minute read

DIY Branding - The Recipe For Branding Your Business

Every company we work with wants to walk away with "a brand." On one hand, we're a branding firm, so that's fair. But on the other hand,...

14 March

2016

Content Strategy

4 minute read

3 Simple Branding Exercises to Get Your Team Ready For a Rebrand

Is your company considering a rebrand in the near future? Why not start now?

What’s holding you back from beginning today? So...

10 March

2016

Branding

5 minute read

Branding Best Practices - How Should I Brand My Company?

If you're looking to brand your company, there's a lot to consider, but you don't need to reinvent the wheel. By focusing on branding...

7 March

2016

Branding

5 minute read

How to Create Brand Identity Guidelines That People Won't Break

This is the bain of every marketer's existence. You've poured countless hours and dollars into building out a killer brand. Your design...

3 March

2016

Content Strategy

4 minute read

Optimizing Your Brand For SEO Success

Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google,...

29 February

2016

Branding

3 minute read

Color psychology: 5 pro tips to help your brand own a color

How can a brand "own" a color?

When you think of blue, you might think of IBM. When you think brown, UPS. When you think red, which...

25 February

2016

Branding

3 minute read

Brand Awareness Problems: 3 Forms & Examples

Brand awareness problems: one of the most common reasons for rebranding. Lets explore some of the most common awareness problems that we...

22 February

2016

Culture

1 minute read

Two of a kind

We’ve heard people say, “your team is like Noah’s Ark!”

Clocking in at four couples, with an agency of fewer than 20 people,...

18 February

2016

Branding

5 minute read

Rebranding a Company in 4 Steps

Author: Brice Holland

Rebranding a company is to marketers what the Prom is to high schoolers. Love it or hate it, you're going to have to do it at least once...

15 February

2016

Branding

4 minute read

How Do You Define Your Brand?

Your marketing department loves talking about your brand, but unless you're a seasoned marketer, you probably struggle to grasp the...

11 February

2016

Branding

4 minute read

How to Rebrand Your Company Effectively

It happens to every company at some point. Maybe your brand feels outdated. Perhaps you're trying to reach out to a new demographic. Who...

8 February

2016

Branding

4 minute read

What Questions Should I Ask When Developing My Brand Identity?

When you first set out to develop a brand identity, there are a lot more questions than answers. The problem isn't finding questions to...

4 February

2016

Interactive

4 minute read

Why Our Developers Love Craft CMS (And Yours Would Too)

Time to pat ourselves on the back for a minute.

We're really proud of our new website. Take a look around. Its modular design is...

1 February

2016

Branding

4 minute read

What is a Brand Positioning Statement?

In the marketing world, there are few things as powerful as an effective brand positioning statement. If you know how to create them...

28 January

2016

Culture

3 minute read

Introducing MilesHerndon: Miles Design Combines Forces With Redwall

It was a match made in networking.

Six years ago, I met Daniel Herndon at a local networking event. Little did I know how much...

25 January

2016

Design

5 minute read

Designing The MilesHerndon Logo

As you've probably heard, Miles Design recently joined forces with a fellow Indianapolis-based branding agency, Redwall, to form...

21 January

2016

Case Study

4 minute read

Executing an Effective Brand Refresh – The FFA Story

Usually when a company wants a rebrand, they’re looking to make significant changes to the brand they already have. Sometimes, however,...

18 January

2016

Branding

6 minute read

Examples: What Do Great Brand Identity Guidelines Look Like?

Author: Brice Holland

Okay, so you've been tasked with creating a brand guide for your company. Your CMO told you that it needs to cover everything that...

14 January

2016

Interactive

4 minute read

How to Find the Right Online Marketing Agency

It feels like a dozen new digital marketing agencies pop up every day. As search, social media, and e-commerce become more entrenched in...

13 January

2016

Culture

5 minute read

Three Things I’ve Learned Working For a Branding Agency After College

Hi, I’m Theresa. I’ve been interested in writing for our blog for a while, since I think it’s really important that designers are able...

13 January

2016

Marketing

4 minute read

How to Use Multivariate Testing to Perfect Your Marketing Strategy

There’s no shortage of advice on how to design a marketing strategy that works. One thing that I wish someone had told me before I ever...

13 January

2016

Marketing

4 minute read

How to Develop a Marketing Strategy Template

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the...

13 January

2016

Branding

4 minute read

How to Design a Brand Identity System That Works for Your Clients

If you’re building a new brand, I’m going to let you in on a little secret. Simply having a logo doesn’t guarantee your brand...

13 January

2016

Marketing

4 minute read

How To Create a Sales Sheet That Actually Works

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way - sales support. Effectively...

13 January

2016

Branding

4 minute read

What is Your Brand Essence?

What exactly is a brand essence? I'm glad you asked.

Your brand essence is the sweet spot where the unique elements of your brand...

11 January

2016

Leadership

2 minute read

How does a branding agency talk about its own brand?

From consumer-packaged goods to professional services, clients turn to MilesHerndon to help discover, craft, refine and market their...

1 January

2016

Design

5 minute read

Is Your Logo Worse for Wear, or Good To Go?

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that...

28 December

2015

Advertising

4 minute read

3 Things the Best Advertising Firms Do Well

Have you looked at an ad agency’s website recently? It seems like every advertising firm on the planet talks about themselves the exact...

24 December

2015

Interactive

4 minute read

What to Expect When You Hire an Online Marketing Agency

So your business is looking to hire an online marketing agency. What should you expect? If you’re used to hiring more traditional...

14 December

2015

Leadership

1 minute read

The Paradox of Brand Experience - Josh Miles at TEDx PurdueU

The Paradox of Brand Experience

I recently had the incredible opportunity to present to a packed house at TEDx PurdueU, on the campus...

7 December

2015

Branding

3 minute read

How To Write a Brand Positioning Statement In 3 Easy Steps

Author: Brice Holland

At this stage in my life, I feel like I've spent more time working with brands on positioning than just about anything else. No matter...

30 November

2015

Design

2 minute read

Psycho Movie Poster Redesign

A few weeks ago I had the opportunity to participate in "The Bigger Picture Show," a fundraiser for the Indianapolis International Film...

26 November

2015

Design

2 minute read

Ocean’s Eleven Design Process: From Back of the Napkin to Movie Poster

Are you ready for this year's Bigger Picture Show? This is my third year to be included in the annual fund-raiser for the Indianapolis...

23 November

2015

Design

2 minute read

MilesHerndon Exclusive! Movie Poster Phone Wallpaper

As a design and branding firm, we love building awesome brands for great businesses, but there's nothing quite like finding excuses to...

19 November

2015

Design

5 minute read

Branding 101: A Visual Brand Identity Checklist

Whether you’re building a new brand or simply refreshing an old one, your brand’s visual identity is the most important factor. Brands...

16 November

2015

Content Strategy

1 minute read

Miss MBO? Your MBO Conference Recap Has Arrived!

Are you a master of digital marketing? Since 2007, MBO has given Indy business leaders access to learn from the best and brightest...

12 November

2015

Leadership

3 minute read

Culture Shift: Fostering a Culture of Subject Matter Experts

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer....

9 November

2015

Branding

3 minute read

What Does The Best Brand Marketing Look Like?

For many marketers, effective brand marketing is elusive. There are dozens of reasons marketers fail at brand marketing – they don’t...

5 November

2015

Content Strategy

3 minute read

Technology Trends Disrupting Consumer Behavior

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer....

2 November

2015

Culture

3 minute read

Heart of Champions - How Kickball Brings Us Closer

Every year, the MilesHerndon crew participates in Agency Kickball with the AIGA. This is my first year participating, and I can...

29 October

2015

Leadership

2 minute read

MilesHerndon is Bringing Life to Indianapolis Snapchat!

If you're on the increasingly popular social network Snapchat, you've probably noticed some pretty cool things when you swipe left or...

26 October

2015

Design

4 minute read

Channeling Your Logo Design Inspiration

Creative blocks. They happen to everyone. So how can you overcome the barriers to inspiration when designing a new logo for a brand?...

26 October

2015

Branding

5 minute read

Incorporating Branding Exercises Into Any Department

Author: Daniel Herndon

Like it or not, branding isn't a short process and it doesn't exist in a vacuum. Your brand is comprised of every single customer touch...

19 October

2015

Branding

3 minute read

Your Complete Brand Voice Checklist

Building a brand that your company can take pride in isn't easy. You have to build a strong visual identity that will help you stand out...

12 October

2015

Culture

4 minute read

AIGA Kickball – A Summer in Review

What a summer. It always feels like it goes by too fast.

As the 2015 AIGA Agency Kickball season came to a close last week, I...

24 August

2015

Culture

3 minute read

What I Did on My Summer Vacation…

Ode to a summer of inspiration

I can’t help but get a little nostalgic this time of year.

As the...

17 August

2015

Culture

3 minute read

Friendship, Flying and Family-Based Culture

Companies love to sell employees on their “company culture” when they’re listing their benefits packages, and coming from the marketing...

6 July

2015