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MilesHerndon, now a part of Matchbook.
Author: Daniel Herndon
MilesHerndon has enjoyed tremendous...
Rethinking Branding: What it Means to Mean Something.
In our field of marketing, branding and design there are no regulations. There isn’t a license or certification required to provide...
26 August
2019
What to Consider When Considering a New Website
Over the years, We’ve worked with many marketing and technology teams to plan, design and develop new websites, ranging from enterprise...
16 August
2019
Puppies, Branding and The Dopamine Effect
A few months back, we added a new member to the family at the Herndon house. His name is Asher. He has long blonde hair, is very cuddly,...
1 August
2019
Brand Audit - What is a Brand Audit?
What is the purpose of a brand audit?"The purpose behind a brand audit is plain and simple: to gain a fundamental understanding...
2 July
2019
How To Get The Rebranding Process Right
At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize...
21 February
2019
How Much Should I Pay a Marketing Consultant?
Often, companies find themselves faced with the challenge of establishing a more effective strategy for their marketing, branding, and...
21 December
2018
Finding a Branding Solution for an Unbranded Problem
When most people hear the word "branding," they think of a logo, color palette, and maybe some general messaging. That's fine, they're...
17 November
2018
Is My Logo Too Similar To My Competitors?
It is becoming increasingly more difficult to come up with an original logo, but what's the difference between inspiration and...
31 August
2018
Branding 102: Developing an Authentic Brand Voice
Everyone extols the virtues of having a strong brand, but let's face it, a logo and color palette seldom convert prospects into...
5 January
2018
What Makes a Digital Marketing Strategy Effective?
Regardless of industry or tech platform, there is one universal truth in marketing online. Digital marketing tactics are easy, but...
9 December
2017
Common Email Design Mistakes - Advice From Justine Jordan
If you're a web designer, digital marketer, or print designer expanding your horizons, you've probably been tasked with some aspect of...
24 October
2016
Avoiding Bad Design Projects - Red Flags From Matt Stevens
If you're a freelance designer, you've probably taken on a project in the past that you regret. Some designers fall prey to the allure...
20 October
2016
Aaron Draplin Answers: Should Your Design Agency Grow?
Since its inception, Obsessed With Design has quickly become one of the most popular design podcasts on iTunes. Each episode consists of...
17 October
2016
How Do You Judge Brand Identity? - Advice From Paula Scher
Recently, Josh Miles interviewed Paula Scher on his podcast, Obsessed With Design. Throughout this interview, Josh and Paula cover...
13 October
2016
Designing With Passion - Advice from Samuel E Vázquez
All designers are presented with the same predicament at some point in their career. The work that pays the bills is work that they're...
10 October
2016
The Importance of Finding Your Design Style - Advice From Mikey Burton
Over the past decade, the design world has been turned on its head. Due to the rise of the Internet and social media, great designers...
6 October
2016
Josh Miles Interviewed with Inbound281
Recently, Josh Miles was interviewed by Inbound281. In this interview, he discussed how he co-founded MilesHerndon, how branding has...
3 October
2016
How to Improve Your Design Skills - Advice From Armin Vit
Armin Vit is an experienced, talented graphic designer who has spent years working his way to thought leader status. Today, he is most...
29 September
2016
How to Overcome Creative Block - Advice from Prescott Perez-Fox
Prescott Perez-Fox takes productivity seriously. As the host of the podcast, The Busy Creator, Prescott prides himself on seeing...
26 September
2016
6 New Podcasts in 2016 for Marketers
The single biggest challenge most marketers face is staying up-to-date with the ever-changing marketing landscape. If you're not keeping...
22 September
2016
Logo Design Mistakes To Avoid - Advice From Michael Bierut
We've all seen bad logos, but what makes a logo stand out as one of the worst of all time? It takes a lot more than ugliness to make a...
19 September
2016
4 Branding Podcasts For Designers
As a branding agency, we've worked with plenty of aspiring graphic designers over the past decade, and one constant need that young...
15 September
2016
7 Design Podcasts to Improve Your Design Skills in 2016
Recently, Jude Stewart and the AIGA released an article offering advice on how to launch and manage a successful design podcast. For...
12 September
2016
How to Work Remote as a Designer - Advice from Amy and Jennifer Hood
Amy and Jennifer Hood are known for a lot of things. They are the co-founders of Hoodzpah design, and they're also great designers in...
8 September
2016
How to Construct a Great Design Portfolio - Advice From Gianluca Gimini
Whether you're a college student looking to land your first job or a seasoned designer looking to land your dream job, your design...
5 September
2016
How to Network as a Designer - Advice From Lars Lawson
As a designer, one of the most difficult aspects of developing your career is building a strong network. Networking doesn't come...
1 September
2016
The Art of Self-Promotion for Designers - Advice From Danielle Evans
For many designers, the thought of bragging about themselves is repugnant. They don't want to seem arrogant or self-centered, they want...
29 August
2016
6 Indianapolis Podcasts We Listen To
Listen, we love podcasts. In fact, you might even say that we're obsessed with them. Not only have we launched our own podcast, but we...
18 August
2016
How a Design Podcast Can Convey Great Work
Over the past few months, the MilesHerndon team has been producing a design podcast called Obsessed With Design with Josh Miles. When I...
4 August
2016
Inside the Design Process of Von Glitschka
Von Glitschka (or "Vonster" on Twitter) is revered by brand designers around the country as one of the brightest in the industry. He has...
25 July
2016
Productivity Tips For Creatives From Debbie Millman
Recently, the Obsessed With Design podcast hosted Debbie Millman. Debbie is a widely-respected designer and the host of the Design...
18 July
2016
Digital Branding 101: Building a Winning Online Brand
Every single day, more users make their first contact with your brand online. Every. Single. Day. They’re finding you via search, social...
14 July
2016
5 Easy Methods to Identify Your Brand Niche
At MilesHerndon, we approach B2B marketing a bit differently than most. We like to consider what works in the consumer market, and do...
11 July
2016
How to Measure Brand Marketing, Both Online and Off
By a show of hands, how many of you know a marketer who has provided little or no data on a marketing campaign because, "it's just a...
6 June
2016
Is My Logo Already Taken?
So you've finally put the finishing touches on a logo that your brand's essence. Congratulations! But what happens if someone has...
9 May
2016
How Google is Distrupting Your Marketing Strategy (And What to Do About It)
In the tech space, disruption is a good thing. In the marketing space, disruption is the enemy. Somewhere in the middle, in the...
2 May
2016
What Great Brand Design Looks Like (And How You Can Replicate It)
Marketers love to talk about great brand design, but it can be hard to tell what that really means. To many, brand design doesn't extend...
18 April
2016
Finding a Marketing Podcast That Understands Your Organization
I'm a voracious consumer of content. I spend half my day reading blogs, half my night reading books, and my entire commute listening to...
14 April
2016
Can Brand Strategy Work With Agile Marketing?
Over the past few years, we've seen a massive shift in the marketing industry towards a more agile marketing management structure. This...
11 April
2016
Why We're Excited for the Obsessed With Design Podcast
Passion projects. We tend to see a lot of them in the agency world.
Here at MilesHerndon, we've launched our fair share of...
4 April
2016
Form, Meet Function - Our Creative Team is Growing
MilesHerndon is not an organization that fears change—as a branding agency, we're technically in the change business. Over the...
28 March
2016
3 Approaches to Rebranding
Professional services firms and other businesses choose to rebrand for a variety of reasons. Sometimes it's a merger or acquisition of...
21 March
2016
Why Designing a Brand Identity Doesn't End With The Marketing Department
Building a great brand that resonates with your customers is hard work. The last thing you want to do as a marketer is watch the brand...
17 March
2016
DIY Branding - The Recipe For Branding Your Business
Every company we work with wants to walk away with "a brand." On one hand, we're a branding firm, so that's fair. But on the other hand,...
14 March
2016
3 Simple Branding Exercises to Get Your Team Ready For a Rebrand
Is your company considering a rebrand in the near future? Why not start now?
What’s holding you back from beginning today? So...
10 March
2016
Branding Best Practices - How Should I Brand My Company?
If you're looking to brand your company, there's a lot to consider, but you don't need to reinvent the wheel. By focusing on branding...
7 March
2016
How to Create Brand Identity Guidelines That People Won't Break
This is the bain of every marketer's existence. You've poured countless hours and dollars into building out a killer brand. Your design...
3 March
2016
Optimizing Your Brand For SEO Success
Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google,...
29 February
2016
Color psychology: 5 pro tips to help your brand own a color
How can a brand "own" a color?When you think of blue, you might think of IBM. When you think brown, UPS. When you think red, which...
25 February
2016
Brand Awareness Problems: 3 Forms & Examples
Brand awareness problems: one of the most common reasons for rebranding. Lets explore some of the most common awareness problems that we...
22 February
2016
Two of a kind
We’ve heard people say, “your team is like Noah’s Ark!”Clocking in at four couples, with an agency of fewer than 20 people,...
18 February
2016
Rebranding a Company in 4 Steps
Rebranding a company is to marketers what the Prom is to high schoolers. Love it or hate it, you're going to have to do it at least once...
15 February
2016
How Do You Define Your Brand?
Your marketing department loves talking about your brand, but unless you're a seasoned marketer, you probably struggle to grasp the...
11 February
2016
How to Rebrand Your Company Effectively
It happens to every company at some point. Maybe your brand feels outdated. Perhaps you're trying to reach out to a new demographic. Who...
8 February
2016
What Questions Should I Ask When Developing My Brand Identity?
When you first set out to develop a brand identity, there are a lot more questions than answers. The problem isn't finding questions to...
4 February
2016
Why Our Developers Love Craft CMS (And Yours Would Too)
Time to pat ourselves on the back for a minute.
We're really proud of our new website. Take a look around. Its modular design is...
1 February
2016
What is a Brand Positioning Statement?
In the marketing world, there are few things as powerful as an effective brand positioning statement. If you know how to create them...
28 January
2016
Introducing MilesHerndon: Miles Design Combines Forces With Redwall
It was a match made in networking.
Six years ago, I met Daniel Herndon at a local networking event. Little did I know how much...
25 January
2016
Designing The MilesHerndon Logo
As you've probably heard, Miles Design recently joined forces with a fellow Indianapolis-based branding agency, Redwall, to form...
21 January
2016
Executing an Effective Brand Refresh – The FFA Story
Usually when a company wants a rebrand, they’re looking to make significant changes to the brand they already have. Sometimes, however,...
18 January
2016
Examples: What Do Great Brand Identity Guidelines Look Like?
Okay, so you've been tasked with creating a brand guide for your company. Your CMO told you that it needs to cover everything that...
14 January
2016
How to Find the Right Online Marketing Agency
It feels like a dozen new digital marketing agencies pop up every day. As search, social media, and e-commerce become more entrenched in...
13 January
2016
Three Things I’ve Learned Working For a Branding Agency After College
Hi, I’m Theresa. I’ve been interested in writing for our blog for a while, since I think it’s really important that designers are able...
13 January
2016
How to Use Multivariate Testing to Perfect Your Marketing Strategy
There’s no shortage of advice on how to design a marketing strategy that works. One thing that I wish someone had told me before I ever...
13 January
2016
How to Develop a Marketing Strategy Template
Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the...
13 January
2016
How to Design a Brand Identity System That Works for Your Clients
If you’re building a new brand, I’m going to let you in on a little secret. Simply having a logo doesn’t guarantee your brand...
13 January
2016
How To Create a Sales Sheet That Actually Works
Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way - sales support. Effectively...
13 January
2016
What is Your Brand Essence?
What exactly is a brand essence? I'm glad you asked.Your brand essence is the sweet spot where the unique elements of your brand...
11 January
2016
How does a branding agency talk about its own brand?
From consumer-packaged goods to professional services, clients turn to MilesHerndon to help discover, craft, refine and market their...
1 January
2016
Is Your Logo Worse for Wear, or Good To Go?
You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that...
28 December
2015
3 Things the Best Advertising Firms Do Well
Have you looked at an ad agency’s website recently? It seems like every advertising firm on the planet talks about themselves the exact...
24 December
2015
What to Expect When You Hire an Online Marketing Agency
So your business is looking to hire an online marketing agency. What should you expect? If you’re used to hiring more traditional...
14 December
2015
The Paradox of Brand Experience - Josh Miles at TEDx PurdueU
The Paradox of Brand ExperienceI recently had the incredible opportunity to present to a packed house at TEDx PurdueU, on the campus...
7 December
2015
How To Write a Brand Positioning Statement In 3 Easy Steps
At this stage in my life, I feel like I've spent more time working with brands on positioning than just about anything else. No matter...
30 November
2015
Psycho Movie Poster Redesign
A few weeks ago I had the opportunity to participate in "The Bigger Picture Show," a fundraiser for the Indianapolis International Film...
26 November
2015
Ocean’s Eleven Design Process: From Back of the Napkin to Movie Poster
Are you ready for this year's Bigger Picture Show? This is my third year to be included in the annual fund-raiser for the Indianapolis...
23 November
2015
MilesHerndon Exclusive! Movie Poster Phone Wallpaper
As a design and branding firm, we love building awesome brands for great businesses, but there's nothing quite like finding excuses to...
19 November
2015
Branding 101: A Visual Brand Identity Checklist
Whether you’re building a new brand or simply refreshing an old one, your brand’s visual identity is the most important factor. Brands...
16 November
2015
Miss MBO? Your MBO Conference Recap Has Arrived!
Are you a master of digital marketing? Since 2007, MBO has given Indy business leaders access to learn from the best and brightest...
12 November
2015
Culture Shift: Fostering a Culture of Subject Matter Experts
The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer....
9 November
2015
What Does The Best Brand Marketing Look Like?
For many marketers, effective brand marketing is elusive. There are dozens of reasons marketers fail at brand marketing – they don’t...
5 November
2015
Technology Trends Disrupting Consumer Behavior
The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer....
2 November
2015
Heart of Champions - How Kickball Brings Us Closer
Every year, the MilesHerndon crew participates in Agency Kickball with the AIGA. This is my first year participating, and I can...
29 October
2015
MilesHerndon is Bringing Life to Indianapolis Snapchat!
If you're on the increasingly popular social network Snapchat, you've probably noticed some pretty cool things when you swipe left or...
26 October
2015
Channeling Your Logo Design Inspiration
Creative blocks. They happen to everyone. So how can you overcome the barriers to inspiration when designing a new logo for a brand?...
26 October
2015
Incorporating Branding Exercises Into Any Department
Like it or not, branding isn't a short process and it doesn't exist in a vacuum. Your brand is comprised of every single customer touch...
19 October
2015
Your Complete Brand Voice Checklist
Building a brand that your company can take pride in isn't easy. You have to build a strong visual identity that will help you stand out...
12 October
2015
AIGA Kickball – A Summer in Review
What a summer. It always feels like it goes by too fast.
As the 2015 AIGA Agency Kickball season came to a close last week, I...
24 August
2015
What I Did on My Summer Vacation…
Ode to a summer of inspirationI can’t help but get a little nostalgic this time of year.
As the...
17 August
2015
Friendship, Flying and Family-Based Culture
Companies love to sell employees on their “company culture” when they’re listing their benefits packages, and coming from the marketing...
6 July
2015