Featured Post

Form, Meet Function - Our Creative Team is Growing

MilesHerndon is not an organization that fears change—as a branding agency, we’re technically in the change business. Over the past year we have transitioned from two firms mostly focused on project engagements, to a unified agency dedicated to…

Branding

3 minute read

How Do You Judge Brand Identity? - Advice From Paula Scher

Author: Tim Hickle

Recently, Josh Miles interviewed Paula Scher on his podcast, Obsessed With Design. Throughout this interview, Josh and Paula cover topics ranging from how Paula got her start to...

28 April

2016

Marketing

3 minute read

6 New Podcasts in 2016 for Marketers

Author: Tim Hickle

The single biggest challenge most marketers face is staying up-to-date with the ever-changing marketing landscape. If you're not keeping track of aesthetic trends, technology platforms, and cultural memes, you're...

25 April

2016

Design

4 minute read

Inside the Design Process of Von Glitschka

Author: Tim Hickle

Von Glitschka (or "Vonster" on Twitter) is revered by brand designers around the country as one of the brightest in the industry. He has worked with everyone; from some...

21 April

2016

Design

3 minute read

What Great Brand Design Looks Like (And How You Can Replicate It)

Author: Tim Hickle

Marketers love to talk about great brand design, but it can be hard to tell what that really means. To many, brand design doesn't extend past a logo and...

18 April

2016

Marketing

4 minute read

Finding a Marketing Podcast That Understands Your Organization

Author: Tim Hickle

I'm a voracious consumer of content. I spend half my day reading blogs, half my night reading books, and my entire commute listening to podcasts. If you're anything like...

14 April

2016

Branding

5 minute read

Can Brand Strategy Work With Agile Marketing?

Author: Tim Hickle

Over the past few years, we've seen a massive shift in the marketing industry towards a more agile marketing management structure. This approach has been praised by digital marketers...

11 April

2016

Design

5 minute read

Productivity Tips For Creatives From Debbie Millman

Author: Tim Hickle

Recently, the Obsessed With Design podcast hosted Debbie Millman. Debbie is a widely-respected designer and the host of the Design Matters podcast, one of the top podcasts of 2015. Throughout...

7 April

2016

Design

2 minute read

Why We're Excited for the Obsessed With Design Podcast

Author: Tim Hickle

Passion projects. We tend to see a lot of them in the agency world.

Here at MilesHerndon, we've launched our fair share of passion projects in the...

4 April

2016

Design

3 minute read

Is My Logo Too Similar To My Competitors?

Author: Tim Hickle

It is becoming increasingly more difficult to come up with an original logo, but what's the difference between inspiration and plagiarism? Trademark and Copyright laws can be confusing and...

31 March

2016

Branding

4 minute read

5 Easy Methods to Identify Your Brand Niche

Author: Tim Hickle

At MilesHerndon, we approach B2B marketing a bit differently than most. We like to consider what works in the consumer market, and do our best to apply those...

24 March

2016

Branding

5 minute read

3 Approaches to Rebranding

Author: Tim Hickle

Professional services firms and other businesses choose to rebrand for a variety of reasons. Sometimes it's a merger or acquisition of another company. Sometimes it's a shift in their...

21 March

2016

Branding

4 minute read

Why Designing a Brand Identity Doesn't End With The Marketing Department

Author: Tim Hickle

Building a great brand that resonates with your customers is hard work. The last thing you want to do as a marketer is watch the brand you worked to...

17 March

2016

Branding

4 minute read

DIY Branding - The Recipe For Branding Your Business

Author: Tim Hickle

Every company we work with wants to walk away with "a brand." On one hand, we're a branding firm, so that's fair. But on the other hand, it's misplaced...

14 March

2016

Content Strategy

4 minute read

3 Simple Branding Exercises to Get Your Team Ready For a Rebrand

Author: Tim Hickle

Is your company considering a rebrand in the near future? Why not start now?

What’s holding you back from beginning today? So many times, as much a...

10 March

2016

Branding

5 minute read

Branding Best Practices - How Should I Brand My Company?

Author: Tim Hickle

If you're looking to brand your company, there's a lot to consider, but you don't need to reinvent the wheel. By focusing on branding best practices and understanding what...

7 March

2016

Branding

5 minute read

How to Create Brand Identity Guidelines That People Won't Break

Author: Tim Hickle

This is the bain of every marketer's existence. You've poured countless hours and dollars into building out a killer brand. Your design team then compiled all of that work...

3 March

2016

Content Strategy

4 minute read

Optimizing Your Brand For SEO Success

Author: Tim Hickle

Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google, Facebook, and Twitter looking over your shoulder on...

29 February

2016

Branding

3 minute read

Color psychology: 5 pro tips to help your brand own a color

Author: Josh Miles

How can a brand "own" a color?

When you think of blue, you might think of IBM. When you think brown, UPS. When you think red, which brand do...

25 February

2016

Branding

3 minute read

Brand Awareness Problems: 3 Forms & Examples

Author: Tim Hickle

Brand awareness problems: one of the most common reasons for rebranding. Lets explore some of the most common awareness problems that we deal with on a day-to-day basis when...

22 February

2016

Culture

1 minute read

Two of a kind

Author: Josh Miles

We’ve heard people say, “your team is like Noah’s Ark!”

Clocking in at four couples, with an agency of fewer than 20 people, that was a pretty fair st...

18 February

2016

Branding

5 minute read

Rebranding a Company in 4 Steps

Author: Brice Holland

Rebranding a company is to marketers what the Prom is to high schoolers. Love it or hate it, you're going to have to do it at least once in...

15 February

2016

Branding

4 minute read

How Do You Define Your Brand?

Author: Tim Hickle

Your marketing department loves talking about your brand, but unless you're a seasoned marketer, you probably struggle to grasp the importance of this seemingly abstract topic. So what is...

11 February

2016

Branding

4 minute read

How to Rebrand Your Company Effectively

Author: Tim Hickle

It happens to every company at some point. Maybe your brand feels outdated. Perhaps you're trying to reach out to a new demographic. Who knows, your products and services...

8 February

2016

Branding

4 minute read

What Questions Should I Ask When Developing My Brand Identity?

Author: Tim Hickle

When you first set out to develop a brand identity, there are a lot more questions than answers. The problem isn't finding questions to ask, it's asking the right...

4 February

2016

Interactive

4 minute read

Why Our Developers Love Craft CMS (And Yours Would Too)

Author: Tim Hickle

Time to pat ourselves on the back for a minute.

We're really proud of our new website. Take a look around. Its modular design is more than...

1 February

2016

Branding

4 minute read

What is a Brand Positioning Statement?

Author: Tim Hickle

In the marketing world, there are few things as powerful as an effective brand positioning statement. If you know how to create them effectively, every aspect of your marketing...

28 January

2016

Culture

3 minute read

Introducing MilesHerndon: Miles Design Combines Forces With Redwall

Author: Josh Miles

It was a match made in networking.

Six years ago, I met Daniel Herndon at a local networking event. Little did I know how much that one...

25 January

2016

Design

5 minute read

Designing The MilesHerndon Logo

Author: Josh Miles

As you've probably heard, Miles Design recently joined forces with a fellow Indianapolis-based branding agency, Redwall, to form MilesHerndon. While this new venture is exciting for our entire team,...

21 January

2016

Case Study

4 minute read

Executing an Effective Brand Refresh – The FFA Story

Author: Stacey McClure

Usually when a company wants a rebrand, they’re looking to make significant changes to the brand they already have. Sometimes, however, a company with a lot of p...

18 January

2016

Branding

6 minute read

Examples: What Do Great Brand Identity Guidelines Look Like?

Author: Brice Holland

Okay, so you've been tasked with creating a brand guide for your company. Your CMO told you that it needs to cover everything that encompasses your company and its...

14 January

2016

Interactive

4 minute read

How to Find the Right Online Marketing Agency

Author: Tim Hickle

It feels like a dozen new digital marketing agencies pop up every day. As search, social media, and e-commerce become more entrenched in our day-to-day lives, there are more...

13 January

2016

Culture

5 minute read

Three Things I’ve Learned Working For a Branding Agency After College

Author: Theresa Behrens

Hi, I’m Theresa. I’ve been interested in writing for our blog for a while, since I think it’s really important that designers are able to articulate their...

13 January

2016

Marketing

4 minute read

How to Use Multivariate Testing to Perfect Your Marketing Strategy

Author: Tim Hickle

There’s no shortage of advice on how to design a marketing strategy that works. One thing that I wish someone had told me before I ever built my f...

13 January

2016

Marketing

4 minute read

How to Develop a Marketing Strategy Template

Author: Tim Hickle

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the most experienced marketing directors. By using...

13 January

2016

Branding

4 minute read

How To Get The Rebranding Process Right

Author: Tim Hickle

At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize that the fun parts – choosing colors, logos, a...

13 January

2016

Branding

4 minute read

How to Design a Brand Identity System That Works for Your Clients

Author: Josh Miles

If you’re building a new brand, I’m going to let you in on a little secret. Simply having a logo doesn’t guarantee your brand identity syste...

13 January

2016

Marketing

4 minute read

How To Create a Sales Sheet That Actually Works

Author: Tim Hickle

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way - sales support. Effectively supporting a sales staff is tough,...

13 January

2016

Branding

4 minute read

What is Your Brand Essence?

Author: Josh Miles

What exactly is a brand essence? I'm glad you asked.

Your brand essence is the sweet spot where the unique elements of your brand intersect. It will be a...

11 January

2016

Content Strategy

4 minute read

What Makes a Digital Marketing Strategy Effective?

Author: Tim Hickle

Regardless of industry or tech platform, there is one universal truth in marketing online. Digital marketing tactics are easy, but digital marketing strategy can be tough. Any intern can...

7 January

2016

Interactive

4 minute read

Your Digital Marketing Strategy Template

Author: Tim Hickle

Digital marketing is a moving target. Every week it feels like there’s a new social network you need to know, a new ad platform you need to master, o...

4 January

2016

Leadership

2 minute read

How does a branding agency talk about its own brand?

Author: Josh Miles

From consumer-packaged goods to professional services, clients turn to MilesHerndon to help discover, craft, refine and market their brands.

So, what does MilesHerndon, as a brand, represent?<...

1 January

2016

Branding

3 minute read

Brand Audit - What is a Brand Audit?

Author: Josh Miles

What is the purpose of a brand audit?

"The purpose behind a brand audit is plain and simple: to gain a fundamental understanding of where your brand stands...

31 December

2015

Design

5 minute read

Is Your Logo Worse for Wear, or Good To Go?

Author: Josh Miles

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that sweater.

The o...

28 December

2015

Advertising

4 minute read

3 Things the Best Advertising Firms Do Well

Author: Tim Hickle

Have you looked at an ad agency’s website recently? It seems like every advertising firm on the planet talks about themselves the exact same way. So how can y...

24 December

2015

Marketing

7 minute read

How Much Should I Pay a Marketing Consultant?

Author: Daniel Herndon

Often, companies are faced with the challenge of establishing an effective strategy for marketing, branding, and advertising. Perhaps you are in this very situation, and you'd like to establish...

21 December

2015

Interactive

4 minute read

What to Expect When You Hire an Online Marketing Agency

Author: Tim Hickle

So your business is looking to hire an online marketing agency. What should you expect? If you’re used to hiring more traditional marketing agencies, or if you’ve nev...

14 December

2015

Branding

5 minute read

Building a Brand Identity That Resonates With Your Customers

Author: Brice Holland

At some point in their lives, every creative person is going to work with an executive who just doesn't get it. They don't want a brand identity, they just...

10 December

2015

Leadership

1 minute read

The Paradox of Brand Experience - Josh Miles at TEDx PurdueU

Author: Josh Miles

The Paradox of Brand Experience

I recently had the incredible opportunity to present to a packed house at TEDx PurdueU, on the campus of Purdue University, my alma mater....

7 December

2015

Interactive

6 minute read

Digital Branding 101: Building a Winning Online Brand

Author: Tim Hickle

Every single day, more users make their first contact with your brand online. Every. Single. Day. They’re finding you via search, social media, and referral links that you f...

3 December

2015

Branding

3 minute read

How To Write a Brand Positioning Statement In 3 Easy Steps

Author: Brice Holland

At this stage in my life, I feel like I've spent more time working with brands on positioning than just about anything else. No matter the industry, effectively identifying...

30 November

2015

Design

2 minute read

Psycho Movie Poster Redesign

Author: Josh Miles

A few weeks ago I had the opportunity to participate in "The Bigger Picture Show," a fundraiser for the Indianapolis International Film Festival and a chance for local designers...

26 November

2015

Design

2 minute read

Ocean’s Eleven Design Process: From Back of the Napkin to Movie Poster

Author: Josh Miles

Are you ready for this year's Bigger Picture Show? This is my third year to be included in the annual fund-raiser for the Indianapolis International Film Festival, and this...

23 November

2015

Design

2 minute read

MilesHerndon Exclusive! Movie Poster Phone Wallpaper

Author: Josh Miles

As a design and branding firm, we love building awesome brands for great businesses, but there's nothing quite like finding excuses to give away our work for free.

...

19 November

2015

Design

5 minute read

Branding 101: A Visual Brand Identity Checklist

Author: Tim Hickle

Whether you’re building a new brand or simply refreshing an old one, your brand’s visual identity is the most important factor. Brands with a consistent visual identity res...

16 November

2015

Content Strategy

1 minute read

Miss MBO? Your MBO Conference Recap Has Arrived!

Author: Tim Hickle

Are you a master of digital marketing? Since 2007, MBO has given Indy business leaders access to learn from the best and brightest marketing technology minds in the world. On...

12 November

2015

Leadership

3 minute read

Culture Shift: Fostering a Culture of Subject Matter Experts

Author: Tim Hickle

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. Josh Miles' speech covered company culture and developing...

9 November

2015

Branding

3 minute read

What Does The Best Brand Marketing Look Like?

Author: Tim Hickle

For many marketers, effective brand marketing is elusive. There are dozens of reasons marketers fail at brand marketing – they don’t take enough risk, they’re not creative enough, they ...

5 November

2015

Content Strategy

3 minute read

Technology Trends Disrupting Consumer Behavior

Author: Tim Hickle

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. Kyle Lacy's speech covered current technology trends and...

2 November

2015

Culture

3 minute read

Heart of Champions - How Kickball Brings Us Closer

Author: Tim Hickle

Every year, the MilesHerndon crew participates in Agency Kickball with the AIGA. This is my first year participating, and I can genuinely say that it has quickly become my...

29 October

2015

Leadership

2 minute read

MilesHerndon is Bringing Life to Indianapolis Snapchat!

Author: Tim Hickle

If you're on the increasingly popular social network Snapchat, you've probably noticed some pretty cool things when you swipe left or right on your selfie. Not only can you...

26 October

2015

Design

4 minute read

Channeling Your Logo Design Inspiration

Author: Tim Hickle

Creative blocks. They happen to everyone. So how can you overcome the barriers to inspiration when designing a new logo for a brand? Some will advise doing more research...

26 October

2015

Branding

5 minute read

Incorporating Branding Exercises Into Any Department

Author: Tim Hickle

Like it or not, branding isn't a short process and it doesn't exist in a vacuum. Your brand is comprised of every single customer touch point that your customer...

19 October

2015

Branding

3 minute read

Your Complete Brand Voice Checklist

Author: Tim Hickle

Building a brand that your company can take pride in isn't easy. You have to build a strong visual identity that will help you stand out in your industry...

12 October

2015

Branding

4 minute read

Branding 102: Developing an Authentic Brand Voice

Author: Tim Hickle

Everyone extols the virtues of having a strong brand, but let's face it, a logo and color palette seldom convert prospects into customers. If you want to truly have...

5 October

2015

Culture

4 minute read

AIGA Kickball – A Summer in Review

Author: Stacey McClure

What a summer. It always feels like it goes by too fast.

As the 2015 AIGA Agency Kickball season came to a close last week, I couldn’t h...

24 August

2015

Culture

3 minute read

What I Did on My Summer Vacation…

Author: Josh Miles

Ode to a summer of inspiration

I can’t help but get a little nostalgic this time of year.

As the summer winds down, I’ve bee...

17 August

2015

Culture

3 minute read

Friendship, Flying and Family-Based Culture

Author: Tim Hickle

Companies love to sell employees on their “company culture” when they’re listing their benefits packages, and coming from the marketing technology sector, I’ve seen them all. I’ve seen p...

6 July

2015