Authors (3)

Topics (9)

Posts by Brice Holland (4)

Branding

5 minute read

Rebranding a Company in 4 Steps

Rebranding a company is to marketers what the Prom is to high schoolers. Love it or hate it, you're going to have to do it at least once in...

15 February

2016

Branding

6 minute read

brand-identity-guidelines-examples

Examples: What Do Great Brand Identity Guidelines Look Like?

Okay, so you've been tasked with creating a brand guide for your company. Your CMO told you that it needs to cover everything that encompasses your company and its...

14 January

2016

Branding

5 minute read

Building a brand

Building a Brand Identity That Resonates With Your Customers

At some point in their lives, every creative person is going to work with an executive who just doesn't get it. They don't want a brand identity, they just...

10 December

2015

Branding

3 minute read

Brand Positioning

How To Write a Brand Positioning Statement In 3 Easy Steps

At this stage in my life, I feel like I've spent more time working with brands on positioning than just about anything else. No matter the industry, effectively identifying...

30 November

2015