Authors (3)

Topics (9)

Posts by Daniel Herndon (9)

Marketing

4 minute read

Puppies, Branding and The Dopamine Effect

A few months back, we added a new member to the family at the Herndon house. His name is Asher. He has long blonde hair, is very cuddly, and...

10 November

2017

Branding

4 minute read

rebranding-process

How To Get The Rebranding Process Right

At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize that the fun parts – choosing colors, logos, a...

28 July

2016

Branding

4 minute read

Finding a Branding Solution for an Unbranded Problem

When most people hear the word "branding," they think of a logo, color palette, and maybe some general messaging. That's fine, they're not wrong. But if you partner with...

19 May

2016

Design

3 minute read

Is My Logo Already Taken?

So you've finally put the finishing touches on a logo that your brand's essence. Congratulations! But what happens if someone has already registered that logo? Should you hire an...

9 May

2016

Design

3 minute read

What Great Brand Design Looks Like (And How You Can Replicate It)

Marketers love to talk about great brand design, but it can be hard to tell what that really means. To many, brand design doesn't extend past a logo and...

18 April

2016

Branding

5 minute read

Can Brand Strategy Work With Agile Marketing?

Over the past few years, we've seen a massive shift in the marketing industry towards a more agile marketing management structure. This approach has been praised by digital marketers...

11 April

2016

Branding

4 minute read

brand identity doesn't end with marketing

Why Designing a Brand Identity Doesn't End With The Marketing Department

Building a great brand that resonates with your customers is hard work. The last thing you want to do as a marketer is watch the brand you worked to...

17 March

2016

Marketing

7 minute read

how-much-should-i-pay-marketing-consultant

How Much Should I Pay a Marketing Consultant?

Often, companies are faced with the challenge of establishing an effective strategy for marketing, branding, and advertising. Perhaps you are in this very situation, and you'd like to establish...

21 December

2015

Branding

5 minute read

Incorporating Branding Exercises Into Any Department

Like it or not, branding isn't a short process and it doesn't exist in a vacuum. Your brand is comprised of every single customer touch point that your customer...

19 October

2015