Authors (4)

Topics (9)

Posts by Josh Miles (14)

Branding

3 minute read

Color psychology: 5 pro tips to help your brand own a color

How can a brand "own" a color?

When you think of blue, you might think of IBM. When you think brown, UPS. When you think red, which brand do...

25 February

2016

Culture

1 minute read

Jon and Stacey McClure

Two of a kind

We’ve heard people say, “your team is like Noah’s Ark!”

Clocking in at four couples, with an agency of fewer than 20 people, that was a pretty fair st...

18 February

2016

Culture

3 minute read

MilesHerndon-branding-agency

Introducing MilesHerndon: Miles Design Combines Forces With Redwall

It was a match made in networking.

Six years ago, I met Daniel Herndon at a local networking event. Little did I know how much that one...

25 January

2016

Design

5 minute read

MilesHerndon Logo

Designing The MilesHerndon Logo

As you've probably heard, Miles Design recently joined forces with a fellow Indianapolis-based branding agency, Redwall, to form MilesHerndon. While this new venture is exciting for our entire team,...

21 January

2016

Branding

4 minute read

design-brand-identity-system

How to Design a Brand Identity System That Works for Your Clients

If you’re building a new brand, I’m going to let you in on a little secret. Simply having a logo doesn’t guarantee your brand identity syste...

13 January

2016

Branding

4 minute read

what is brand essence

What is Your Brand Essence?

What exactly is a brand essence? I'm glad you asked.

Your brand essence is the sweet spot where the unique elements of your brand intersect. It will be a...

11 January

2016

Leadership

2 minute read

How does a branding agency talk about its own brand?

From consumer-packaged goods to professional services, clients turn to MilesHerndon to help discover, craft, refine and market their brands.

So, what does MilesHerndon, as a brand, represent?<...

1 January

2016

Branding

3 minute read

brand-audit

Brand Audit - What is a Brand Audit?

What is the purpose of a brand audit?

"The purpose behind a brand audit is plain and simple: to gain a fundamental understanding of where your brand stands...

31 December

2015

Design

5 minute read

logo-design-quiz

Is Your Logo Worse for Wear, or Good To Go?

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that sweater.

The o...

28 December

2015

Leadership

1 minute read

josh-miles-tedx-purdue

The Paradox of Brand Experience - Josh Miles at TEDx PurdueU

The Paradox of Brand Experience

I recently had the incredible opportunity to present to a packed house at TEDx PurdueU, on the campus of Purdue University, my alma mater....

7 December

2015

Design

2 minute read

psycho movie poster redesign

Psycho Movie Poster Redesign

A few weeks ago I had the opportunity to participate in "The Bigger Picture Show," a fundraiser for the Indianapolis International Film Festival and a chance for local designers...

26 November

2015

Design

2 minute read

bigger picture show

Ocean’s Eleven Design Process: From Back of the Napkin to Movie Poster

Are you ready for this year's Bigger Picture Show? This is my third year to be included in the annual fund-raiser for the Indianapolis International Film Festival, and this...

23 November

2015

Design

2 minute read

Yoda wallpaper

MilesHerndon Exclusive! Movie Poster Phone Wallpaper

As a design and branding firm, we love building awesome brands for great businesses, but there's nothing quite like finding excuses to give away our work for free.

...

19 November

2015

Culture

3 minute read

josh-miles-vacation

What I Did on My Summer Vacation…

Ode to a summer of inspiration

I can’t help but get a little nostalgic this time of year.

As the summer winds down, I’ve bee...

17 August

2015