Authors (4)

Topics (9)

Posts by Tim Hickle (69)

Culture

3 minute read

Your call is important, Important to us

Let's talk about hold music for a second...

2 January

2017

Culture

3 minute read

milesherndon-gost-day

MilesHerndon Ain't Afraid of no GOSTs

It's a paradoxical problem that just about every marketing agency in the world faces—how do you market yourself? We spend most of our time working on our...

28 November

2016

Marketing

4 minute read

Common Email Design Mistakes - Advice From Justine Jordan

If you're a web designer, digital marketer, or print designer expanding your horizons, you've probably been tasked with some aspect of email design before. Frankly, great email design is...

24 October

2016

Design

4 minute read

Avoiding Bad Design Projects - Red Flags From Matt Stevens

If you're a freelance designer, you've probably taken on a project in the past that you regret. Some designers fall prey to the allure of a high-paying client whose...

20 October

2016

Design

3 minute read

aaron-draplin-design-obsessed-with-design

Aaron Draplin Answers: Should Your Design Agency Grow?

Since its inception, Obsessed With Design has quickly become one of the most popular design podcasts on iTunes. Each episode consists of author, speaker, designer, and Principal Josh Miles,...

17 October

2016

Branding

3 minute read

How Do You Judge Brand Identity? - Advice From Paula Scher

Recently, Josh Miles interviewed Paula Scher on his podcast, Obsessed With Design. Throughout this interview, Josh and Paula cover topics ranging from how Paula got her start to...

13 October

2016

Design

3 minute read

Designing With Passion - Advice from Samuel E Vázquez

All designers are presented with the same predicament at some point in their career. The work that pays the bills is work that they're not excited about. It's not...

10 October

2016

Design

3 minute read

The Importance of Finding Your Design Style - Advice From Mikey Burton

Over the past decade, the design world has been turned on its head. Due to the rise of the Internet and social media, great designers are no longer commodities,...

6 October

2016

Leadership

1 minute read

josh-miles-speaking

Josh Miles Interviewed with Inbound281

Recently, Josh Miles was interviewed by Inbound281. In this interview, he discussed how he co-founded MilesHerndon, how branding has changed since the 20th century, and how you can identify...

3 October

2016

Branding

4 minute read

How to Improve Your Design Skills - Advice From Armin Vit

Armin Vit is an experienced, talented graphic designer who has spent years working his way to thought leader status. Today, he is most well-known for his blog, Under Consideration,...

29 September

2016

Design

4 minute read

How to Overcome Creative Block - Advice from Prescott Perez-Fox

Prescott Perez-Fox takes productivity seriously. As the host of the podcast, The Busy Creator, Prescott prides himself on seeing inside the minds of top creative professionals and figuring...

26 September

2016

Marketing

3 minute read

6 New Podcasts in 2016 for Marketers

The single biggest challenge most marketers face is staying up-to-date with the ever-changing marketing landscape. If you're not keeping track of aesthetic trends, technology platforms, and cultural memes, you're...

22 September

2016

Design

3 minute read

Logo Design Mistakes To Avoid - Advice From Michael Bierut

We've all seen bad logos, but what makes a logo stand out as one of the worst of all time? It takes a lot more than ugliness to make...

19 September

2016

Branding

3 minute read

4 Branding Podcasts For Designers

As a branding agency, we've worked with plenty of aspiring graphic designers over the past decade, and one constant need that young designers have is the need for great...

15 September

2016

Design

3 minute read

7 Design Podcasts to Improve Your Design Skills in 2016

Recently, Jude Stewart and the AIGA released an article offering advice on how to launch and manage a successful design podcast. For this article, she interviewed the hosts of...

12 September

2016

Design

5 minute read

How to Work Remote as a Designer - Advice from Amy and Jennifer Hood

Amy and Jennifer Hood are known for a lot of things. They are the co-founders of Hoodzpah design, and they're also great designers in their own right. They teach...

8 September

2016

Design

4 minute read

How to Construct a Great Design Portfolio - Advice From Gianluca Gimini

Whether you're a college student looking to land your first job or a seasoned designer looking to land your dream job, your design portfolio is the single most important...

5 September

2016

Design

4 minute read

How to Network as a Designer - Advice From Lars Lawson

As a designer, one of the most difficult aspects of developing your career is building a strong network. Networking doesn't come naturally to most people, and even if you've...

1 September

2016

Design

4 minute read

The Art of Self-Promotion for Designers - Advice From Danielle Evans

For many designers, the thought of bragging about themselves is repugnant. They don't want to seem arrogant or self-centered, they want their work to speak for itself. Unfortunately, with...

29 August

2016

Culture

3 minute read

6 Indianapolis Podcasts We Listen To

Listen, we love podcasts. In fact, you might even say that we're obsessed with them. Not only have we launched our own podcast, but we all love to listen...

18 August

2016

Design

3 minute read

How a Design Podcast Can Convey Great Work

Over the past few months, the MilesHerndon team has been producing a design podcast called Obsessed With Design with Josh Miles. When I tell people this, one of the...

4 August

2016

Branding

4 minute read

rebranding-process

How To Get The Rebranding Process Right

At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize that the fun parts – choosing colors, logos, a...

28 July

2016

Design

4 minute read

Inside the Design Process of Von Glitschka

Von Glitschka (or "Vonster" on Twitter) is revered by brand designers around the country as one of the brightest in the industry. He has worked with everyone; from some...

25 July

2016

Design

5 minute read

debbie-millman-design-podcast-productivity-tips

Productivity Tips For Creatives From Debbie Millman

Recently, the Obsessed With Design podcast hosted Debbie Millman. Debbie is a widely-respected designer and the host of the Design Matters podcast, one of the top podcasts of 2015. Throughout...

18 July

2016

Interactive

6 minute read

digital-branding-101-winning-online-brand

Digital Branding 101: Building a Winning Online Brand

Every single day, more users make their first contact with your brand online. Every. Single. Day. They’re finding you via search, social media, and referral links that you f...

14 July

2016

Branding

4 minute read

5 easy methods

5 Easy Methods to Identify Your Brand Niche

At MilesHerndon, we approach B2B marketing a bit differently than most. We like to consider what works in the consumer market, and do our best to apply those...

11 July

2016

Branding

4 minute read

How to Measure Brand Marketing, Both Online and Off

By a show of hands, how many of you know a marketer who has provided little or no data on a marketing campaign because, "it's just a brand piece?"<...

6 June

2016

Branding

4 minute read

Finding a Branding Solution for an Unbranded Problem

When most people hear the word "branding," they think of a logo, color palette, and maybe some general messaging. That's fine, they're not wrong. But if you partner with...

19 May

2016

Design

3 minute read

Is My Logo Already Taken?

So you've finally put the finishing touches on a logo that your brand's essence. Congratulations! But what happens if someone has already registered that logo? Should you hire an...

9 May

2016

Interactive

5 minute read

How Google is Distrupting Your Marketing Strategy (And What to Do About It)

In the tech space, disruption is a good thing. In the marketing space, disruption is the enemy. Somewhere in the middle, in the marketing tech space, disruption is a...

2 May

2016

Design

3 minute read

What Great Brand Design Looks Like (And How You Can Replicate It)

Marketers love to talk about great brand design, but it can be hard to tell what that really means. To many, brand design doesn't extend past a logo and...

18 April

2016

Marketing

4 minute read

Finding a Marketing Podcast That Understands Your Organization

I'm a voracious consumer of content. I spend half my day reading blogs, half my night reading books, and my entire commute listening to podcasts. If you're anything like...

14 April

2016

Branding

5 minute read

Can Brand Strategy Work With Agile Marketing?

Over the past few years, we've seen a massive shift in the marketing industry towards a more agile marketing management structure. This approach has been praised by digital marketers...

11 April

2016

Design

2 minute read

Why We're Excited for the Obsessed With Design Podcast

Passion projects. We tend to see a lot of them in the agency world.

Here at MilesHerndon, we've launched our fair share of passion projects in the...

4 April

2016

Design

3 minute read

Is My Logo Too Similar To My Competitors?

It is becoming increasingly more difficult to come up with an original logo, but what's the difference between inspiration and plagiarism? Trademark and Copyright laws can be confusing and...

31 March

2016

Culture

4 minute read

milesherndon-design-team

Form, Meet Function - Our Creative Team is Growing

MilesHerndon is not an organization that fears change—as a branding agency, we're technically in the change business. Over the past year we have transitioned from two firms...

28 March

2016

Branding

5 minute read

3 Approaches to Rebranding

Professional services firms and other businesses choose to rebrand for a variety of reasons. Sometimes it's a merger or acquisition of another company. Sometimes it's a shift in their...

21 March

2016

Branding

4 minute read

brand identity doesn't end with marketing

Why Designing a Brand Identity Doesn't End With The Marketing Department

Building a great brand that resonates with your customers is hard work. The last thing you want to do as a marketer is watch the brand you worked to...

17 March

2016

Branding

4 minute read

diy branding

DIY Branding - The Recipe For Branding Your Business

Every company we work with wants to walk away with "a brand." On one hand, we're a branding firm, so that's fair. But on the other hand, it's misplaced...

14 March

2016

Content Strategy

4 minute read

branding exercises

3 Simple Branding Exercises to Get Your Team Ready For a Rebrand

Is your company considering a rebrand in the near future? Why not start now?

What’s holding you back from beginning today? So many times, as much a...

10 March

2016

Branding

5 minute read

Branding Best Practices - How Should I Brand My Company?

If you're looking to brand your company, there's a lot to consider, but you don't need to reinvent the wheel. By focusing on branding best practices and understanding what...

7 March

2016

Branding

5 minute read

How to Create Brand Identity Guidelines That People Won't Break

This is the bain of every marketer's existence. You've poured countless hours and dollars into building out a killer brand. Your design team then compiled all of that work...

3 March

2016

Content Strategy

4 minute read

optimizing-for-seo-success

Optimizing Your Brand For SEO Success

Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google, Facebook, and Twitter looking over your shoulder on...

29 February

2016

Branding

3 minute read

Brand Awareness Problems: 3 Forms & Examples

Brand awareness problems: one of the most common reasons for rebranding. Lets explore some of the most common awareness problems that we deal with on a day-to-day basis when...

22 February

2016

Branding

4 minute read

define_brand

How Do You Define Your Brand?

Your marketing department loves talking about your brand, but unless you're a seasoned marketer, you probably struggle to grasp the importance of this seemingly abstract topic. So what is...

11 February

2016

Branding

4 minute read

how-to-rebrand

How to Rebrand Your Company Effectively

It happens to every company at some point. Maybe your brand feels outdated. Perhaps you're trying to reach out to a new demographic. Who knows, your products and services...

8 February

2016

Branding

4 minute read

what-questions-should-i-ask

What Questions Should I Ask When Developing My Brand Identity?

When you first set out to develop a brand identity, there are a lot more questions than answers. The problem isn't finding questions to ask, it's asking the right...

4 February

2016

Interactive

4 minute read

dev loves craft

Why Our Developers Love Craft CMS (And Yours Would Too)

Time to pat ourselves on the back for a minute.

We're really proud of our new website. Take a look around. Its modular design is more than...

1 February

2016

Branding

4 minute read

brand-positioning-statement

What is a Brand Positioning Statement?

In the marketing world, there are few things as powerful as an effective brand positioning statement. If you know how to create them effectively, every aspect of your marketing...

28 January

2016

Interactive

4 minute read

find-the-right-online-marketing-agency

How to Find the Right Online Marketing Agency

It feels like a dozen new digital marketing agencies pop up every day. As search, social media, and e-commerce become more entrenched in our day-to-day lives, there are more...

13 January

2016

Marketing

4 minute read

multivariate ab testing marketing strategy

How to Use Multivariate Testing to Perfect Your Marketing Strategy

There’s no shortage of advice on how to design a marketing strategy that works. One thing that I wish someone had told me before I ever built my f...

13 January

2016

Marketing

4 minute read

develop-a-marketing-strategy-template

How to Develop a Marketing Strategy Template

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the most experienced marketing directors. By using...

13 January

2016

Marketing

4 minute read

create-effective-sales-sheet

How To Create a Sales Sheet That Actually Works

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way - sales support. Effectively supporting a sales staff is tough,...

13 January

2016

Content Strategy

4 minute read

What Makes a Digital Marketing Strategy Effective?

Regardless of industry or tech platform, there is one universal truth in marketing online. Digital marketing tactics are easy, but digital marketing strategy can be tough. Any intern can...

7 January

2016

Interactive

4 minute read

digital marketing strategy template

Your Digital Marketing Strategy Template

Digital marketing is a moving target. Every week it feels like there’s a new social network you need to know, a new ad platform you need to master, o...

4 January

2016

Advertising

4 minute read

best-advertising-firms

3 Things the Best Advertising Firms Do Well

Have you looked at an ad agency’s website recently? It seems like every advertising firm on the planet talks about themselves the exact same way. So how can y...

24 December

2015

Interactive

4 minute read

What to expect online marketing agency

What to Expect When You Hire an Online Marketing Agency

So your business is looking to hire an online marketing agency. What should you expect? If you’re used to hiring more traditional marketing agencies, or if you’ve nev...

14 December

2015

Design

5 minute read

branding-101-visual-brand-identity

Branding 101: A Visual Brand Identity Checklist

Whether you’re building a new brand or simply refreshing an old one, your brand’s visual identity is the most important factor. Brands with a consistent visual identity res...

16 November

2015

Content Strategy

1 minute read

MBO Conference Recap

Miss MBO? Your MBO Conference Recap Has Arrived!

Are you a master of digital marketing? Since 2007, MBO has given Indy business leaders access to learn from the best and brightest marketing technology minds in the world. On...

12 November

2015

Leadership

3 minute read

josh-miles-conference-speaking

Culture Shift: Fostering a Culture of Subject Matter Experts

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. Josh Miles' speech covered company culture and developing...

9 November

2015

Branding

3 minute read

best-brand-marketing

What Does The Best Brand Marketing Look Like?

For many marketers, effective brand marketing is elusive. There are dozens of reasons marketers fail at brand marketing – they don’t take enough risk, they’re not creative enough, they ...

5 November

2015

Content Strategy

3 minute read

kyle-lacy-conference-speaking

Technology Trends Disrupting Consumer Behavior

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. Kyle Lacy's speech covered current technology trends and...

2 November

2015

Culture

3 minute read

aiga-agency-kickball

Heart of Champions - How Kickball Brings Us Closer

Every year, the MilesHerndon crew participates in Agency Kickball with the AIGA. This is my first year participating, and I can genuinely say that it has quickly become my...

29 October

2015

Leadership

2 minute read

MilesHerndon Snapchat Indianapolis

MilesHerndon is Bringing Life to Indianapolis Snapchat!

If you're on the increasingly popular social network Snapchat, you've probably noticed some pretty cool things when you swipe left or right on your selfie. Not only can you...

26 October

2015

Design

4 minute read

logo-sketching

Channeling Your Logo Design Inspiration

Creative blocks. They happen to everyone. So how can you overcome the barriers to inspiration when designing a new logo for a brand? Some will advise doing more research...

26 October

2015

Branding

5 minute read

Incorporating Branding Exercises Into Any Department

Like it or not, branding isn't a short process and it doesn't exist in a vacuum. Your brand is comprised of every single customer touch point that your customer...

19 October

2015

Branding

3 minute read

brand-voice

Your Complete Brand Voice Checklist

Building a brand that your company can take pride in isn't easy. You have to build a strong visual identity that will help you stand out in your industry...

12 October

2015

Branding

4 minute read

authentic-brand-voice

Branding 102: Developing an Authentic Brand Voice

Everyone extols the virtues of having a strong brand, but let's face it, a logo and color palette seldom convert prospects into customers. If you want to truly have...

5 October

2015

Culture

3 minute read

Milesherndon-family-culture

Friendship, Flying and Family-Based Culture

Companies love to sell employees on their “company culture” when they’re listing their benefits packages, and coming from the marketing technology sector, I’ve seen them all. I’ve seen p...

6 July

2015