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Branding

5 minute read

If you’re looking to brand your company, there’s a lot to consider, but you don’t need to reinvent the wheel. By focusing on branding best practices and understanding what successful marketers have done before you, your brand can enjoy all of the fruits of great branding while avoiding half of the work.

So what are the best practices of branding your company? What sort of action items should your team be adding to your branding process in order to ensure brand success? That’s what we’re here to help with. By adding these four branding best practices to your process and completing their accompanying action items, your brand will be stronger and last longer, guaranteed.

Best Practice #1 - Audit Your Brand Effectively

We’ve spoken at length about how to effectively audit your brand, so we won’t go into too much detail here, but most of the “Branding Best Practices” that other sites list can be grouped into this category. By effectively auditing your brand and how it fits into your competitive landscape, you put yourself in the driver’s seat when defining your brand’s voice and perspective.

Best Practice #2 - Be Clear About Who You Are (And Who You Aren’t)

The biggest mistake that brands make is trying to be too many things to too many people. In order to effectively brand your company, you want to take the results from your brand audit and think about what is actually being said. Who do your customers, employees, and the general public think you are? Are you comfortable being that brand? Why or why not?

The only way to start building an effective brand is clear, transparent communication with your team. If your brand isn’t authentic to your team, it won’t be authentic to anyone else.

Action Items

Best Practice #3 - Create a Brand You Can Live

Now’s everyone’s favorite part of branding… Actually creating it. When building a brand, it’s important not to be too aspirational. If you aspire to be a topical, news-worthy brand, but you can’t even commit to sending out a few tweets per week, you’re setting yourself up to fail. Follow these steps to build a brand that you can actually fulfill day-in and day-out.

Action Items

Best Practice #4 - Live Your Brand Daily

This is the hardest part and it takes the longest. If you don’ live your brand daily, you don’t have a brand to begin with. That’s easy to talk about, but what action items can you add to your list today that can make this possible?

Action Items

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