Rethinking Branding: What it Means to Mean Something.

In our field of marketing, branding and design there are no regulations. There isn’t a license or certification required to provide...

Brand Audit - What is a Brand Audit?

What is the purpose of a brand audit?

"The purpose behind a brand audit is plain and simple: to gain a fundamental understanding...

How To Get The Rebranding Process Right

At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize...

Finding a Branding Solution for an Unbranded Problem

When most people hear the word "branding," they think of a logo, color palette, and maybe some general messaging. That's fine, they're...

Branding 102: Developing an Authentic Brand Voice

Everyone extols the virtues of having a strong brand, but let's face it, a logo and color palette seldom convert prospects into...

How Do You Judge Brand Identity? - Advice From Paula Scher

Recently, Josh Miles interviewed Paula Scher on his podcast, Obsessed With Design. Throughout this interview, Josh and Paula cover...

How to Improve Your Design Skills - Advice From Armin Vit

Armin Vit is an experienced, talented graphic designer who has spent years working his way to thought leader status. Today, he is most...

4 Branding Podcasts For Designers

As a branding agency, we've worked with plenty of aspiring graphic designers over the past decade, and one constant need that young...

5 Easy Methods to Identify Your Brand Niche

At MilesHerndon, we approach B2B marketing a bit differently than most. We like to consider what works in the consumer market, and do...

How to Measure Brand Marketing, Both Online and Off

By a show of hands, how many of you know a marketer who has provided little or no data on a marketing campaign because, "it's just a...

Can Brand Strategy Work With Agile Marketing?

Over the past few years, we've seen a massive shift in the marketing industry towards a more agile marketing management structure. This...

3 Approaches to Rebranding

Professional services firms and other businesses choose to rebrand for a variety of reasons. Sometimes it's a merger or acquisition of...

Why Designing a Brand Identity Doesn't End With The Marketing Department

Building a great brand that resonates with your customers is hard work. The last thing you want to do as a marketer is watch the brand...

DIY Branding - The Recipe For Branding Your Business

Every company we work with wants to walk away with "a brand." On one hand, we're a branding firm, so that's fair. But on the other hand,...

Branding Best Practices - How Should I Brand My Company?

If you're looking to brand your company, there's a lot to consider, but you don't need to reinvent the wheel. By focusing on branding...

How to Create Brand Identity Guidelines That People Won't Break

This is the bain of every marketer's existence. You've poured countless hours and dollars into building out a killer brand. Your design...

Color psychology: 5 pro tips to help your brand own a color

How can a brand "own" a color?

When you think of blue, you might think of IBM. When you think brown, UPS. When you think red, which...

Brand Awareness Problems: 3 Forms & Examples

Brand awareness problems: one of the most common reasons for rebranding. Lets explore some of the most common awareness problems that we...

Rebranding a Company in 4 Steps

Rebranding a company is to marketers what the Prom is to high schoolers. Love it or hate it, you're going to have to do it at least once...

How Do You Define Your Brand?

Your marketing department loves talking about your brand, but unless you're a seasoned marketer, you probably struggle to grasp the...

How to Rebrand Your Company Effectively

It happens to every company at some point. Maybe your brand feels outdated. Perhaps you're trying to reach out to a new demographic. Who...

What Questions Should I Ask When Developing My Brand Identity?

When you first set out to develop a brand identity, there are a lot more questions than answers. The problem isn't finding questions to...

What is a Brand Positioning Statement?

In the marketing world, there are few things as powerful as an effective brand positioning statement. If you know how to create them...

Examples: What Do Great Brand Identity Guidelines Look Like?

Okay, so you've been tasked with creating a brand guide for your company. Your CMO told you that it needs to cover everything that...

How to Design a Brand Identity System That Works for Your Clients

If you’re building a new brand, I’m going to let you in on a little secret. Simply having a logo doesn’t guarantee your brand...

What is Your Brand Essence?

What exactly is a brand essence? I'm glad you asked.

Your brand essence is the sweet spot where the unique elements of your brand...

How To Write a Brand Positioning Statement In 3 Easy Steps

At this stage in my life, I feel like I've spent more time working with brands on positioning than just about anything else. No matter...

What Does The Best Brand Marketing Look Like?

For many marketers, effective brand marketing is elusive. There are dozens of reasons marketers fail at brand marketing – they don’t...

Incorporating Branding Exercises Into Any Department

Like it or not, branding isn't a short process and it doesn't exist in a vacuum. Your brand is comprised of every single customer touch...

Your Complete Brand Voice Checklist

Building a brand that your company can take pride in isn't easy. You have to build a strong visual identity that will help you stand out...