MilesHerndon, now a part of Matchbook.

MilesHerndon has enjoyed tremendous success over the years helping our clients achieve goals, drive service lines and bring original...

Puppies, Branding and The Dopamine Effect

A few months back, we added a new member to the family at the Herndon house. His name is Asher. He has long blonde hair, is very cuddly,...

How Much Should I Pay a Marketing Consultant?

Often, companies find themselves faced with the challenge of establishing a more effective strategy for their marketing, branding, and...

Common Email Design Mistakes - Advice From Justine Jordan

If you're a web designer, digital marketer, or print designer expanding your horizons, you've probably been tasked with some aspect of...

6 New Podcasts in 2016 for Marketers

The single biggest challenge most marketers face is staying up-to-date with the ever-changing marketing landscape. If you're not keeping...

Finding a Marketing Podcast That Understands Your Organization

I'm a voracious consumer of content. I spend half my day reading blogs, half my night reading books, and my entire commute listening to...

How to Use Multivariate Testing to Perfect Your Marketing Strategy

There’s no shortage of advice on how to design a marketing strategy that works. One thing that I wish someone had told me before I ever...

How to Develop a Marketing Strategy Template

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the...

How To Create a Sales Sheet That Actually Works

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way - sales support. Effectively...