Daniel Herndon

Principal and CEO

Technically, there are no stand up comedians at MilesHerndon. 

Daniel is CEO, Principal and one of the Co-Founders at MilesHerndon. He’s a strategic advisor who serves on the boards of the international NO MORE initiative, national agency Break the Cycle, Indy’s Domestic Violence Network and The John Boner Neighborhood Centers. He’s an avid cyclist but to the surprise of many, never played basketball in high school (also never went to high school).

His first tagline was “Give your grass a touch of class!” which was written for his grass cutting business when he was 14 years old. This is not considering the countless news headlines written for his newspaper ‘The Arsenal News’ which he described as “All the news that is news on Arsenal avenue”, with a circulation of 12 people. On a related note, Daniel is the second oldest of 12 siblings, with whom (or on whom) his leadership and entrepreneurial skills were first practiced.

In the early 2000s Daniel made a living playing drums in a touring rock band, after which he started an aspiring record label. After his five years focusing on a career in the music industry, as a natural progression he started a branding agency, which allowed him to make good on his childhood intention of using creativity and business savvy in the same job.

Since starting his own firm, he was honored as Forty Under 40 by the Indianapolis Business Journal, co-authored Facebook All In One for Dummies on Wiley Publishing in 2012 and consulted on messaging and digital marketing for NO MORE before joining their executive board. He’s a regular blogger and national public speaker and has worked with brands across the US and internationally for both large and small campaigns.

Daniel enjoys visiting trendy restaurants with his wife Carrie and pretends to be gluten free. In his spare time he studies philosophy, charcuterie, and other cured meats. He’s a devout bourbon enthusiast but religiously abstains from soda.  Follow him on Twitter if you’re interested in that sort of thing.

“That’s because your blood is 40% coffee!”

-Matt Sartori