Meet Tim Hickle—resident Digital Marketing Strategist at MilesHerndon.
Tim earned a degree in Economics from Indiana University, where he also founded the IU Campus Comedy Festival. After graduation, he parlayed this diverse skillset into the world of marketing and social media, digging into the analytics, and trying to quantify ROI. Go figure.
So, how does comedy come into play? Tim explains that in improv and in digital marketing, you can measure your results by the applause you get. It’s both a rational and an emotional exercise. And even though digital marketing is driven by technology, the most successful campaigns are quintessentially human.
Outside of work, Tim is involved with the local startups scene and managed community efforts for Verge Indy. He also spends an inordinate amount of time watching sports with a craft beer in his hand. Which, he would say, go together like econ and improv.