MilesHerndon Work

From professional services to healthcare to non-profits, our clients run the gamut. But our solutions are anything but run-of-the-mill.


The Society for Marketing Professional Services (SMPS) is a national membership organization of marketers who focus on the Architecture, Engineering and Construction (A/E/C) industries. As part of its 45 year anniversary, SMPS wanted to refresh its brand voice, brand identity and, ultimately, its website to better serve its 7,000+ members across the United States.

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The Garden Table

Voted one of Indy's top 25 restaurants by Indianapolis Monthly, The Garden Table serves up delicious dishes, cold-pressed juices and heaping helpings of eclectic ambiance. When GT decided to open a second location on Indy's Mass Ave, they turned to MilesHerndon to help refresh and re-energize their brand.

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NextRadio is an app that allows you to tap into the FM receiver that’s already built into your smartphone. Before we could increase downloads and usage, we needed to build awareness. This campaign included B2B and B2C videos for sales and marketing efforts, as well as a radio campaign for both English and Spanish language radio stations.

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Covance is a Contract Research Organization (CRO) that’s played an integral role in the development of many pharmaceutical drugs that have changed our world as we know it. When they wanted to put an emphasis on their data, we had to find a powerful way to convey exactly what this means to their clients. Using a mix of digital and print ads, as well as a landing page and additional collateral, we found a way to demonstrate how much impact Covance data has on drug trials.

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On the occasion of its 20th anniversary, the Friedman Foundation for Educational Choice wanted to rename and rebrand its organization. Milton and Rose Friedman were pioneers in the educational choice movement dating back to the 1950s, and MilesHerndon was charged with helping to transition the organization (and the brand) into the future.

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Dyer Brown

Dyer Brown is an interior design firm based in Boston, Massachusetts. MilesHerndon partnered with this forward-thinking company for a complete brand overhaul, which included brand messaging and strategy, a new logo and identity system, and a bold, visually driven website. As the company continues to grow and succeed, so too will its brand presence.

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FFA is one of the largest youth organizations in the United States, with more than 600,000 student members in 7,500+ local chapters. With so many different hands involved in creating marketing and communications materials, brand consistency was proving to be a challenge. FFA engaged MilesHerndon to help define the brand voice and develop brand standards to maintain a consistent look and message.

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BRPH is an architecture and engineering firm based in Melbourne, Florida, with eight offices in the US and Mexico. The company was experiencing rapid growth and needed its brand to reflect its image, which is critical for attracting both new clients and new employees. MilesHerndon refreshed BRPH’s previous logo and developed a Bold Brand, responsive website and marketing materials that helped position the brand for the future.

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No More

NO MORE is a national campaign dedicated to encouraging a conversation about the issues surrounding domestic violence and sexual assault. The organization empowers local and regional organizations with a unified message and campaign consisting of print, digital, and video elements. To help achieve their goals, MilesHerndon developed a digital marketing strategy, a new website and other valuable tools.

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From cavernous sports arenas to 3,000-seat church sanctuaries to acoustically perfect concert halls, Idibri creates the kind of experiences people never forget. MilesHerndon helped develop a new identity system and project-focused website to create a brand that’s worthy of the dynamic design services Idibri provides to clients around the globe.

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The National Association for County & City Health Officials (NACCHO) is an organization that helps local health departments across the nation prevent disease and promote health in their communities. NACCHO partnered with MilesHerndon to overhaul their 75,000-page website into something more modern, streamlined and user-friendly.

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Penn Street Tower

For Penn Street Tower, MilesHerndon created distinctive brand messaging, a new brand image, and extensive collateral by using the rich history of the building throughout the brand. The project was multi-faceted, but our main deliverable was the website, which lays out the benefits of Penn Street Tower and its downtown location as well as acting as a resident portal for tenants.

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IAN Conference

Indiana Afterschool Network is a nonprofit organization that champions afterschool and summer learning. MilesHerndon was brought on board to develop a new identity system and website. In addition, we help create the branding and communications materials for IAN’s annual summit, which brings together hundreds of educators and legislators every year.

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LightBound was one of the first Internet service providers in Indianapolis. While its reputation and technology were industry leading, its brand was lagging behind. MilesHerndon interviewed LightBound employees and customers to define its Bold Brand positioning. We then created a new identity system and interactive website that made it easier (and more effective) for its sales team to actually sell.

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“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.” –Paul Rand

“What he said.” –MilesHerndon

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