MilesHerndon Work

From professional services to healthcare to sports nutrition, our clients run the gamut. But our solutions are anything but run-of-the-mill.

Dyer Brown

Dyer Brown is an interior design firm based in Boston, Massachusetts. MilesHerndon partnered with this forward-thinking company for a complete brand overhaul, which included brand messaging and strategy, a new logo and identity system, and a bold, visually driven website. As the company continues to grow and succeed, so too will its brand presence.

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PurAthlete is the first proactive sport nutrition solution with a complete product line certified to be banned-substance free. MilesHerndon helped get this brand out of the starting gates with a logo and brand identity system, packaging, e-commerce website, marketing and advertising, featuring IndyCar drivers and NFL athletes (who happen to be big fans of the product).

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From cavernous sports arenas to 3,000-seat church sanctuaries to acoustically perfect concert halls, Idibri creates the kind of experiences people never forget. MilesHerndon helped develop a new identity system and project-focused website to create a brand that’s worthy of the dynamic design services Idibri provides to clients around the globe.

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IAN Conference

Indiana Afterschool Network is a nonprofit organization that champions afterschool and summer learning. MilesHerndon was brought on board to develop a new identity system and website. In addition, we help create the branding and communications materials for IAN’s annual summit, which brings together hundreds of educators and legislators every year.

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LightBound was one of the first internet service providers in Indianapolis. While its reputation and technology were industry leading, its brand was lagging behind. MilesHerndon interviewed LightBound employees and customers to define its Bold Brand positioning. We then created a new identity system and interactive website that made it easier (and more effective) for its sales team to actually sell.

Penn Street Tower

For Penn Street Tower, MilesHerndon created distinctive brand messaging, a new brand image, and extensive collateral by using the rich history of the building throughout the brand. The project was multi-faceted, but our main deliverable was the website, which lays out the benefits of Penn Street Tower and its downtown location as well as acting as a resident portal for tenants.


BRPH is an architectural and engineering firm based in Melbourne, Florida, with eight offices in the US and Mexico. The company was experiencing rapid growth and needed its brand to reflect its image, which is critical for attracting both new clients and new employees. MilesHerndon refreshed BRPH’s previous logo and developed a Bold Brand, responsive website and marketing marketing materials that helped position the brand for the future. 


“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.” –Paul Rand 

“What he said.” –MilesHerndon 


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