BRPH isn’t your typical A/E firm. Headquartered on the Space Coast of Florida (with offices all across the country), they have gained specialized and extensive experience in the aerospace and entertainment arenas. And a knack for solving the most complex challenges. Through our discovery process, we learned they deliver more than meets the eye—an exacting mix of precision and creativity.
With a new Bold Brand positioning as our guide, MilesHerndon developed a new look and distinctive voice for BRPH. The BRPH brand now stands out from the competition, helping to attract clients and employee talent in this highly competitive field. In tandem with materials created by BRPH’s internal team, this campaign took home first place for a Brand Launch in SMPS’s national Marketing Communications Awards.
A key part of the website strategy was to bring the company culture to the forefront, which is eloquently and effectively communicated by BRPH’s own employees.
Before hiring an A/E partner, potential clients want to know how the firm works. This process video gives the viewer insight into how BRPH does business, and piques their interest to take the next step.
As stated earlier, one of main objectives of the new site was to attract the best talent. Ambient video on the home page drives site visitors to a video that introduces the company, process and staff. On the back end, thanks to a user-friendly CMS, it’s quick and easy for the client to frequently update projects, blog posts and news content. Post launch, the client indicated there was a 217% increase in web traffic, which helped result in dozens of qualified leads.