BRPH
Truth be told, we are genuinely excited about every new client project. But when it involves NASA and Transformers, we couldn't help but get a little more fired up than usual.
PROJECT SCOPE
BRPH isn’t your typical A/E firm. Headquartered on the Space Coast of Florida (with offices all across the country), they have gained specialized and extensive experience in the aerospace and entertainment arenas. And a knack for solving the most complex challenges. Through our discovery process, we learned they deliver more than meets the eye—an exacting mix of precision and creativity.
OUR SOLUTION
With a new Bold Brand positioning as our guide, MilesHerndon developed a new look and distinctive voice for BRPH. The BRPH brand now stands out from the competition, helping to attract clients and employee talent in this highly competitive field. In tandem with materials created by BRPH’s internal team, this campaign took home first place for a Brand Launch in SMPS’s national Marketing Communications Awards.
Project Scope
Logo Refresh
LOGO REFRESH
BRPH didn’t want to abandon their original square mark, so we modernized their logo with customized type that reflected the precise, well-balanced sensibility of the brand. We also updated and expanded their color palette to provide more visual interest for their marketing materials.
Stationery
Video
Culture Video
A key part of the website strategy was to bring the company culture to the forefront, which is eloquently and effectively communicated by BRPH’s own employees.
Process Video
Before hiring an A/E partner, potential clients want to know how the firm works. This process video gives the viewer insight into how BRPH does business, and piques their interest to take the next step.
Website Design & Development
WEBSITE
As stated earlier, one of main objectives of the new site was to attract the best talent. Ambient video on the home page drives site visitors to a video that introduces the company, process and staff. On the back end, thanks to a user-friendly CMS, it’s quick and easy for the client to frequently update projects, blog posts and news content. Post launch, the client indicated there was a 217% increase in web traffic, which helped result in dozens of qualified leads.
VISIT
brph.com
