As you might expect for a firm that’s been around for nearly fifty years, Dyer Brown has had its share of decade-specific logos. As they were looking to update their website, they wanted to take a fresh look at their brand. To visually stand out from the competition and better reflect their current and future vision.
In order to cut through the clutter, MilesHerndon ended up cutting the logotype in half. It not only provides an arresting visual, it acts as an ever-present reminder that Dyer Brown approaches things differently. Large, textural images and a clean, modern color palette makes this branding system both impressive and cohesive.
Dyer Brown’s project-focused website showcases the firm’s big-picture vision and attention to detail. The people pages provide a personal introduction to each employee, beyond the typical CV. The blog is visually interesting and easy to navigate, helping to reinforce Dyer Brown’s thought leadership.