Before we even got started, the client told us the logo and blue corduroy jacket were off limits. So, naturally, we started by taking a closer look at the logo. While the mark had a strong heritage and powerful symbolism, the artwork was literally a scan of a fax and had degraded to a point where there was very little detail and wasn’t easily scalable.
In addition to freshening up the logo, MilesHerndon crafted a brand positioning that represented FFA’s past, present and future. It allowed us to honor the legacy of the brand while building a story around how ag has evolved. Additionally, we created a comprehensive brand standards manual, which included stationery, website templates and more. The result? A more consistent, effective brand for FFA chapters all across the country.
Once we established the brand voice and identity, MilesHerndon designed a bold, user-friendly website. Working in tandem with FFA’s internal development team, the new design allows for a wide variety of information, while focusing on organizational values and FFA’s numerous social channels.