National FFA Organization
Founded in 1928, FFA used to be known as Future Farmers of America. The organization eventually shortened its name to FFA because there are now so many ag careers that go beyond production farming. MilesHerndon was called in to help define (and deliver) a clear and consistent brand message.
Before we even got started, the client told us the logo and blue corduroy jacket were off limits. So, naturally, we started by taking a closer look at the logo. While the mark had a strong heritage and powerful symbolism, the artwork was literally a scan of a fax and had degraded to a point where there was very little detail and wasn’t easily scalable.
In addition to freshening up the logo, MilesHerndon crafted a brand positioning that represented FFA’s past, present and future. It allowed us to honor the legacy of the brand while building a story around how ag has evolved. Additionally, we created a comprehensive brand standards manual, which included stationery, website templates and more. The result? A more consistent, effective brand for FFA chapters all across the country.
Brand Positioning & Guidelines
Once we established the brand voice and identity, MilesHerndon designed a bold, user-friendly website. Working in tandem with FFA’s internal development team, the new design allows for a wide variety of information, while focusing on organizational values and FFA’s numerous social channels.