LightBound got its start in the Midwest in the mid 90s, and quickly became the go-to provider of advanced Internet, core data centers and local cloud services. As their product line continued to evolve, they need to better define their brand (both their voice and identity) to distinguish themselves from the crowded competitive space.
LightBound required more than just a new logo. The company needed a brand positioning and holistic branding system to distinguish the brand (and its services) from the sea of sameness that pervades the industry. MilesHerndon created a family of marks to distinguish the master brand and product brands, along with sales and marketing tools that made an impact.
Nowadays, responsive websites are the rule versus the exception. And while most ISP websites are rife with photos of smiling office workers eagerly pointing at computer screens, we took a more graphic, problem/solution approach for LightBound that stands out from the crowd.