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LightBound

Selling server space, integrated voice, high-speed Internet and other, more complex business services requires a crystal-clear message and clutter-breaking brand system. So that’s exactly what we did.

Project Overview

LightBound got its start in the Midwest in the mid 90s, and quickly became the go-to provider of advanced Internet, core data centers and local cloud services. As their product line continued to evolve, they need to better define their brand (both their voice and identity) to distinguish themselves from the crowded competitive space.

Our Solution

LightBound required more than just a new logo. The company needed a brand positioning and holistic branding system to distinguish the brand (and its services) from the sea of sameness that pervades the industry. MilesHerndon created a family of marks to distinguish the master brand and product brands, along with sales and marketing tools that made an impact.

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Logo System

We didn’t just create one logo for LightBound, we designed an entire system to help tell and sell their story. This approach provides the ultimate in flexibility when promoting the company as a whole, and works equally well when selling service upgrades or product pairings.

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Stationery

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Advertising

PRINT AD

In today’s business world, an internet connection is as critical as electricity or coffee. You simply can’t function without it. This print ad presented the familiar challenge, with LightBound as the solution—a rock solid IP foundation with as-close-as-you-can-get-to-100% uptime.

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Web Design & Dev.

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LIGHTBOUND WEBSITE

Nowadays, responsive websites are the rule versus the exception. And while most ISP websites are rife with photos of smiling office workers eagerly pointing at computer screens, we took a more graphic, problem/solution approach for LightBound that stands out from the crowd.

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Like what you see?

More Work

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