Penn Street Tower

TWG, a Midwest-based real estate developer, was renovating an historic building in Indianapolis and developing it for mixed use, including fourteen stories of urban apartment living.

PROJECT OVERVIEW

Our team was immediately drawn to the project, and to the 100-year-old building that stood just a few blocks from our office. We quickly started developing brand messaging, brand imagery, and extensive collateral that made Penn Street Tower stand out, by weaving the history of the building throughout the brand, including old photographs and textures from a handwritten postcard from the early 1900s.

OUR SOLUTION

While this project was multifaceted, our main deliverable was a user-friendly website, which lays out the benefits of Penn Street Tower and its downtown location, as well as acting as a resident portal for tenants. In the end, we delivered a comprehensive brand that TWG could utilize to market the building going forward.