MilesHerndon_PurAthlete_Brand

PurAthlete

PurAthlete is unlike any other product on the market because it works with your body’s natural chemistry. It competes with everything from ubiquitous sports drinks that start with G to hyped-up, off-the-shelf nutritional supplements.

Project Overview

In the early product development days, PurAthlete had a name, logo and some basic marketing materials, but didn't have a comprehensive branding system. The target audiences had already been defined as tactical athletes and high-performance professionals (such as firefighters and military personnel), so the new brand needed to appeal to these groups while carving out a distinctive brand personality.

Our Solution

So, how did we distinguish the PurAthlete brand from the rest? Intelligent copy that clearly describes the way the product works along with crisp, colorful branding system. A few key endorsement deals with professional athletes, along with a user-friendly e-commerce website, helped drive and support sales efforts as retail and wholesale opportunities were being negotiated.

MilesHerndon_PurAthlete_Logo

Product Brands

In addition to the PurAthlete master brand, MilesHerndon also developed individual product brands with coordinating color palettes. The customized type face is modern and refined, and provides maximum legibility for product packaging and merchandizing.

MilesHerndon_PurAthlete_Product_Brands

Stationery

MilesHerndon_PurAthlete_BusinessCards

Packaging

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MilesHerndon_PurAthlete_Packaging_CitrusSplash MilesHerndon_PurAthlete_Packaging_HawaiianFusion

Collateral

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Advertising

MilesHerndon_PurAthlete_Advertisement PurAthlete Product Ad

Website

MilesHerndon_PurAthlete_Website
MilesHerndon_PurAthlete_Website

Website Overview

Build the brand. Sell the product. That was pretty much the creative brief for the PurAthlete website. Of course, there were plenty of technical requirements relating to ordering and sales processing, but the site needed to quickly communicate the “why you should buy” and then make it easy to do so.

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MilesHerndon_PurAthlete_Mobile_Typography

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