The Garden Table

When The Garden Table decided to open its second Indy location, they wanted to update their logo and packaging to reflect an approachable, yet upscale aesthetic. Fueled by our passion for food (and a freshly brewed kombucha), MilesHerndon got down to work.

Project Overview

All great branding projects start with intense research, but this one was especially enjoyable as our team filled up on Tuscan toast, pork shoulder Benedict and andouille sausage hash. The Garden Table's incredible food, colorful decor and vibrant cold-pressed juices served as a beautiful backdrop for our brand refresh.

Our Solution

MilesHerndon developed a flexible identity system that leveraged a friendly serif, stencil typeface. The secondary stamp-like mark reinforces the handcrafted nature of the food. We also designed a graphic, easy-to-navigate menu, along with new illustrations and package designs to help bolster both retail sales and online purchases.